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WordPress Software • Open Source Release (v4.2.0)

Local SEO By Ankit Rawat

Multi-location LocalBusiness structured data, location pages, privacy-first store locator, and local content diagnostics for WordPress.

Download on WordPress.org → Explore WordPress Hub
Product Overview

Engineered for production WordPress environments

Local SEO By Ankit Rawat generates connected Schema.org LocalBusiness JSON-LD structured data for single and multi-location businesses, complete with a zero-API Leaflet store locator, Service-Area Business protections, WooCommerce product graph integration, location sitemaps, and in-memory wp-admin content diagnostics.

Target Workflow

Who this plugin is for

Local business owners, multi-branch companies, clinics, restaurants, service-area businesses, and agency developers who need search-compliant Schema.org structured data and interactive location discovery without recurring SaaS subscriptions, external API keys, or frontend page speed overhead.

Functional Scope

How it works in practice

Outputs a unified Schema.org entity graph in the page head linking WebSite, Organization, WebPage, BreadcrumbList, and LocalBusiness via stable @id references. Provides a dedicated Locations post type for managing branch details, addresses, geocoordinates, operating hours, and service areas. Renders an interactive store locator with browser-local proximity calculations using locally bundled Leaflet maps. Features in-admin Schema Inspector, content quality auditing, and CSV batch import/export with rollback.

Architecture & Features

In-depth technical architecture

Connected Schema.org Entity Graph

Outputs interconnected JSON-LD structured data for single and multi-location businesses. Emits standard LocalBusiness, Restaurant, Hotel, ProfessionalService, and Store types with opening hours specifications, linked to parent Organization and WebSite nodes via deterministic @id identifiers. Includes an in-memory Schema Inspector that compiles and validates the entity graph in wp-admin without network roundtrips.

  • Deterministic @id entity references preventing disconnected schema nodes
  • Sitewide and single/archive location entity graphs
  • Opening hours and special/holiday hours as openingHoursSpecification
  • Developer filters to modify or disable output when another plugin already provides it

Multi-Location Management & Custom Post Type

Dedicated Locations post type for publishing branch landing pages. Each location stores contact NAP (Name, Address, Phone), email, geocoordinates, custom business types, operating hours, and service radius. One location can be designated Primary. Location pages support theme-overridable template files.

  • Per-location address, coordinates, hours, and business classifications
  • Primary location designation kept consistent across all views
  • Theme-overridable single-location.php and archive-location.php templates
  • REST API for locations, services, reviews, and diagnostics with manage_options permission guards

Privacy-First Service-Area Business (SAB) Mode

For home-based operators and mobile service providers, flagging a location as a Service-Area Business automatically withholds the street address and exact latitude/longitude from JSON-LD, the store locator, REST endpoints, KML feeds, and XML sitemaps, outputting only defined regional service areas.

  • Protects home and private workshop addresses from public indexation
  • Publishes named service areas (cities, postal codes, regions) instead of street NAP
  • Engineered to align with Google Guidelines for Service-Area Businesses

Zero-API Store Locator & Leaflet Maps

The [lsar_store_locator] shortcode and Gutenberg block provide interactive location lookup. Proximity search is calculated locally in the visitor's browser. Maps utilize Leaflet JS bundled directly with the plugin, requiring zero Google Maps API keys or billing accounts. Map tiles are requested from OpenStreetMap or any custom self-hosted tile server.

  • Bundled Leaflet JS — zero third-party CDN scripts or Google Maps API key requirements
  • Browser-local mathematical proximity calculation without server roundtrips
  • Graceful fallback to accessible HTML list when JavaScript is disabled

WooCommerce Product & OfferCatalog Integration

When WooCommerce is active and business type is set to Store, the plugin automatically outputs Product JSON-LD on product pages and embeds up to 5 published items as an OfferCatalog on the homepage, posts index, and shop archive.

  • Seamless coexistence with WooCommerce product catalogs
  • OfferCatalog schema on main commercial landing pages
  • Customizable via the local_seo_by_ankit_rawat_embed_store_catalog filter

Admin Diagnostics & CSV Import/Export Pipeline

Advisory diagnostics evaluate Local SEO Health (0-10 completeness score), Content Quality (word count, cross-location similarity, conflicting phone numbers), and Entity Consistency. Includes a robust CSV import/export pipeline with preflight dry-run preview, batch commits, crash recovery, and rollback.

  • In-admin Schema Inspector compiling graphs entirely in memory
  • Advisory diagnostics checking NAP completeness and text duplication across branches
  • CSV bulk importer with dry-run validation, batch processing, and rollback
Shortcodes & Blocks

Template tags and shortcode references

Embed interactive elements and structured components anywhere in your pages or block editor.

Shortcode / Tag Purpose & Output Description
[lsar_store_locator] Renders the interactive map, search bar, and proximity-sorted location directory.
[lsar_directory] Displays a responsive grid/list directory of all published business locations.
[lsar_nearby_locations] Shows contextual nearby branches based on the current location page.
[lsar_opening_hours] Renders formatted weekly schedule, holiday hours, and live open/closed status.
[lsar_business_status] Outputs dynamic open/closed indicator badge based on real-time server clock.
Deployment & Setup

Installation & Integration Guide

  1. Upload the local-seo-by-ankit-rawat folder to /wp-content/plugins/ or install via Plugins → Add New → Upload Plugin in WordPress admin.
  2. Activate the plugin through the WordPress Plugins screen.
  3. Navigate to Local SEO By Ankit Rawat in your admin menu to configure your business profile, contact NAP, coordinates, and business type.
  4. Enable multi-location mode under settings if managing multiple physical branches or service areas.
  5. Visit Settings → Permalinks once to flush rewrite rules after publishing your first location page.
Official Plugin Page on WordPress.org →
Common Questions

Frequently Asked Questions

Do I need a Google Maps API key or paid third-party subscription?
No. Maps are powered by Leaflet JS, which is bundled locally within the plugin package. Map tiles are requested from OpenStreetMap by default or your own custom tile endpoint. No Google Maps billing or API keys are required.
Does the plugin send my site data or customer analytics to external servers?
No. The plugin operates 100% locally on your WordPress server. PHP makes zero outbound HTTP calls, contains no telemetry, and transmits no analytics or data to external servers.
How does the plugin handle Service-Area Businesses (SABs)?
Marking a location as a Service-Area Business withholds its street address and exact latitude/longitude coordinates from JSON-LD schema, store locator maps, REST APIs, and sitemaps. Configured service areas and cities are published instead, protecting privacy.
Can this plugin coexist with Yoast SEO, Rank Math, or All in One SEO?
Yes. The plugin includes automatic duplicate structured data detection and alerts you in wp-admin. Developer filters such as local_seo_by_ankit_rawat_output_local_schema allow you to disable output on specific pages if another plugin already outputs schema.
How do I test the generated JSON-LD structured data?
You can inspect the compiled graph directly in wp-admin using the in-memory Schema Inspector, or test your live page URLs using Google's official Rich Results Test or Schema.org Validator.
Does this plugin slow down frontend page rendering?
No. Administrative diagnostics and schema validation run exclusively in wp-admin. On the frontend, the plugin only injects lightweight JSON-LD into the head, and enqueues Leaflet CSS/JS strictly on pages containing a map or store locator shortcode.
What happens to my location data if I deactivate or uninstall the plugin?
Locations and branch content are stored as standard WordPress custom post type entries and remain safely in your database. Uninstalling the plugin removes only plugin-specific settings and diagnostic caches.
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